Vegetarians and non-vegetarians embrace different motives for adopting a plant-based diet

1 week ago | Science | 0 comments

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Both vegetarians and non-vegetarians are motivated to adopt (or to consider adopting) a plant-based diet for health reasons. However, vegetarians are more strongly motivated to pursue a plant-based diet for animal rights and environmental reasons than non-vegetarians. These findings come from a study published in the journal Collabra: Psychology. Interest in plant-based nutrition has been steadily rising in Western culture, likely due to growing concerns about sustainability and the environment. Still, a vegetarian diet remains an unpopular choice — the majority of Westerners are non-vegetaria…

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